12 major marketing trends for financial institutions in 2018

first_img 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr 1. Smashing Silos: Cross-Departmental IntegrationThe financial industry has long been plagued by org charts built around departmental silos. In banking, everyone works on their own initiatives with separate goals. Seldom is there collaboration between teams. Sometimes, the competition between departments can be downright adversarial.But marketing today is about the customer experience — one that’s integrated across multiple channels and touchpoints. To find success in the modern marketing landscape, CMOs will have to build bridges across multiple departments and link multiple disciplines together — CX, data analytics, sales. The lines between IT, Operations and Marketing will become increasingly blurred. And for community banks and credit unions where there is no Chief Experience Officer or Chief Data/Information Officer, CMOs will need to step in and fill the role.2. Omni-Channel Measurement & Marketing ROICEOs and CFOs have always wanted CMOs to answer one simple question: “What’s the ROI on our marketing?” Until as recently as the 90s, many marketers didn’t have an answer. They could burn their entire budget on traditional marketing media like TV, radio, billboards and print advertising without knowing what worked… if anything. continue reading »last_img read more