29 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 31 July 2009 | News LIDA launches ‘Big Ask’ ambient campaign for homeless charity Actors posed as homeless people begging and sat outside The Connection at St Martin’s-in-the-Field centre, holding the traditional beggar’s placard featuring a long, impossible-looking list of requests.The campaign’s message was that these services and support are what The Connection at St Martin’s provides everyday: beds, showers, meals, and longer term solutions such as helping source long term housing, learning skills, confidence building, finding employment and entering education.These events will be staged throughout August at rush hour as commuters are heading home. Flyers containing further information about the charity’s services and details of how to make donations are then handed out, encouraging people to call, email or visit the charity’s website.Shaun Moran, Creative Director at LIDA, said: “We really wanted to highlight that if you want to help homeless people, give to the Connection at St Martins. Your money goes so, so much further.”www.connection-at-stmartins.org.uk Tagged with: Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Relationship marketing specialist LIDA has created a new campaign to raise funds for homeless charity The Connection at St Martin’s-in-the-Fields.Themed ‘the Big Ask’, the campaign featured an ambient marketing event that played on the familiar image of homeless people begging. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.