How to turn negative emojis into positive charity support

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis10 Howard Lake | 29 November 2017 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. A new Chrome extension lets you convert your negative Facebook emoji reactions into positive actions to support charities and social change campaigns.Every time the Emoji Reaction Project‘s free tool encounters an angry or sad emoji on one of your posts about a particular environmental or social issue, it will prompt you with three actions you can take on it: donate, do or dial.Currently available only in the US, the extension’s ‘donate‘ option links you to a relevant nonprofit, selected via Charity Navigator’s API. Selecting ‘do‘ presents lists of protests and campaign meetings for you to attend, pulled in from filmmaker Michael Moore’s Resistance calendar of protests. Choosing ‘dial’ lets you connect with local politicians to connect with.Don’t be sad – take actionThe Emoji Reaction Project was inspired by the 2016 mass shooting at the Pulse nightclub in Orlando. A group of staff at ad agency Droga5 wondered how they could convert the outpouring of sadness and grief on Facebook posts about the killings into something more practical. They decided to create a tool that could apply to a wide range of issues. Advertisement The extension has been created as a ‘side project’ by the group. It lists 15 policy and causes with relevant actions for them. These include gun control, natural disasters, the environment, LGBTQ rights and women’s rights. More issues will be added soon.For an action to present itself, the Facebook post has to contain one or more keywords that the project is set up to search for.Although it is expanding in the US, there is no indication as to whether this will be expanded to the UK.center_img How to turn negative emojis into positive charity support Tagged with: Digital emoji  248 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis10  247 total views,  1 views todaylast_img read more