Salespeople struggle with social marketing because they are not content creators. Marketing departments don’t want salespeople creating content, even when they have the ideas and the writing chops. Their sales managers surely don’t want their salespeople slaving over a blog post when they should be on the phone.But there is no content marketing without content. There is little nurturing without the tools with which to nurture. That means you need ideas and insights packaged in a way that can be easily disseminated by the sales force.Getting StartedThis problem of creating enough content isn’t as difficult as it might seem. If you need to provide your sales force with content with which to nurture your dream clients, this is one way you can get started.First, start by making 10 lists of 10 items each. You might start with the 10 biggest challenges your dream clients are facing now. Another good list might be 10 mistakes that keep your prospects from getting the results they want. You might also write the 10 biggest lessons you’ve learned serving your clients.Once you have 10 lists of 10 items, you have enough content for 111 blog posts. The first blog post is the list of 10 lists. Each list is itself a blog post. Then, each of the 10 points on each list is a single blog post. Content problem solved.But wait. There’s more.Second, learn to repurpose your work. Every list of 10 might also be an eBook. That might be a very natural way to package those ideas. You might also find many eBooks by identifying some thread that runs through any number of the lists you already created. You might also find three or four white papers.A lot of people in management and leadership worry about sharing ideas like this because they believe their competitors will steal their ideas. That is fearing the wrong danger. The greater danger is not arming your sales force with the value creating ideas that allow them to nurture their dream clients, making deposits over time, and establishing themselves as someone with whom it is worth doing business. You need to create content.
Héctor Bellerín is ahead of schedule in his recovery from the cruciate knee ligament rupture that he suffered in January and he hopes to be back in action for Arsenal before the end of September.The full-back collapsed in agony during his team’s 2-0 Premier League win over Chelsea on 19 January and scans also revealed there was extensive damage to the meniscus in the joint. Bellerín underwent surgery in Spain and he was told he faced nine months out of action – which would have meant a comeback date on or around 19 October. Reuse this content Read more Read more Share on WhatsApp Arsenal Share on Messenger The Fiver: sign up and get our daily football email. Arsenal hope Edu’s return instils invincible ethos at a critical stage Share on Twitter Share via Email news But Bellerín made quick progress at the start of his rehabilitation – he healed well after the operation and there were no infections – and he has remained ahead of the curve, so much so that he has earmarked the visit of Aston Villa to the Emirates Stadium on 22 September for his comeback. Paul Pogba deserves Manchester United protection amid criticism, says agent Topics The head of football, Raúl Sanllehí, described Edu as “a true Arsenal man” and said: “His arrival is the final and very important part of the jigsaw in our development of a new football infrastructure to take us forward. He will be working closely with Unai Emery and the first-team coaches and will play a relevant role leading our football vision and ensuring we have – and follow – a solid philosophy through all our football activities.”Arsenal have been keen to appoint a technical director as they look to sharpen on recruitment while they contend with reduced budgets because of their absence from the Champions League, which is into a third season.They passed over Sven Mislintat – then the head of the recruitment – causing him to quit and moved instead for Monchi only for him to decide against taking the post at the last moment and rejoin Sevilla.Edu played for Arsenal between 2001 and 2005 and was a part of the famed Invincibles team. He is believed to have recommended Gabriel Martinelli to the club; the 18-year-old Brazilian winger signed from Ituano last week.Edu said he was “thrilled” to be back at Arsenal and added: “I’m looking forward to helping make a difference.” Share on Pinterest Share on LinkedIn Arsenal have confirmed the return of their former midfielder Edu as technical director.Edu has served as the general coordinator to Brazil, who won the Copa América on Sunday. But Brazil have announced that Juninho, the former Middlesbrough midfielder, will move into that role, freeing Edu to leave.Arsenal said Edu would be responsible for coordinating the first-team coaching group, the academy and scouting and recruitment. He will go to the United States on Thursday as part of the club’s pre-season tour. Share on Facebook
7343.960.1 The Warriors are just fine.Two nights after a loss to the Boston Celtics dropped Golden State’s odds of breaking the 1995-96 Chicago Bulls’ record of 72 regular season wins to 54.6 percent according to our CARM-Elo projections, the Warriors thumped the Portland Trail Blazers 136-111 and those chances are back to 60 percent. Stephen Curry scored 39 points on 21 shots and made nine of 13 3-pointers; Draymond Green had 22 points, 10 rebounds, 10 assists, three blocks and two steals.The Trail Blazers’ Damian Lillard had a good game — 38 points on 27 shots — and Portland kept it tight through two and a half quarters, but the Warriors pulled away late with James Michael McAdoo taking Anderson Varejao’s minutes in the second half. (The Warriors played much of Sunday’s game without a true center, with Andrew Bogut out with a rib injury and Festus Ezeli, back after a 31-game absence, playing just nine minutes.) 7416.216.2 WINSEXACTLY THIS MANY WINSAT LEAST THIS MANY WINS 700.7>99.9 7231.691.7 69<0.1%100.0% The win takes the Warriors to 69-8 with five games to play. Projections for an exact number of wins are volatile as the season winds down, in large part because there are so few games left, and also because the Warriors are such big favorites in most of their games (CARM-Elo said they were an 89-percent favorite to win against the Celtics) that any loss has an outsize effect. Even after the loss to the Celtics, however, the Warriors’ most likely record was still 73-9, one game ahead of the ’95-’96 Bulls.Assuming it can sweep the other games in its schedule, Golden State still needs to win at least one of its two remaining games against the San Antonio Spurs to break the record. As usual, it’s hard to tell what Spurs coach Gregg Popovich will do; with his team already in the playoffs, he has been alternating playing his normal rotations and resting core players. The Spurs’ starters played heavy minutes against Toronto on Saturday, though, so they haven’t closed up shop just yet.Beyond that, CARM-Elo says the Warriors have about a 74.2 percent chance of winning the other three games on the schedule — one against Minnesota (95.6 percent) and two against Memphis (83.0 percent and 93.5 percent) — going by current ratings. Chances the Warriors finish with: 717.699.3
So neat meeting local artist Casey Hancock! She has gone viral on Instagram and is creating some really neat stuff!! @KUSINews @KUSI_GMSD #artist #tuesday #sandiego pic.twitter.com/6xwAFjcSRh— Allie Wagner (@alliewagnertv) March 5, 2019 San Diego artist Casey Lynn Hancock goes viral on Instagram KUSI Newsroom March 5, 2019 Posted: March 5, 2019 KUSI Newsroom, Categories: Good Morning San Diego, Local San Diego News FacebookTwitter 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsAccording to Casey’s website she said “This has been the scariest thing I have ever done, but also the most amazing experience of my life. There is no doubt in my mind that this is what I was meant to do. I am so grateful to wake up every morning happy and doing what I love.” Updated: 5:12 PM 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – About two years ago, Air Force veteran, Casey Hancock made the decision to leave her marketing job, move to San Diego, and pursue painting full time. In that two years Hancock has amassed 40 thousand followers on Instagram and been commissioned to do pieces for celebrities, such as NBA star Dwight Howard.Although she has no formal training, she did always have a love for art. She works in all different mediums including acrylic, oils and air brushing. Hancock enjoys working on large, colorful pieces and including metallic details. You can follow Casey at @caseypaintings on Instagram or you can check out her website caseypaintings.com. If you would like a painting from Casey, she is always asking people to contact her for custom pieces.Casey described some of her completed project’s and how she got started to KUSI’s Allie Wagner in our first live shot of the morning. Check out what she had to say below.
What’s the key to launching a new face-to-face event in these tough economic times? Women in bikinis isn’t a bad place to start.While other publishers and magazine associations are pulling the plug on their annual conferences, American Media Inc.’s Shape magazine today said it is kicking off a two-stop “Bikini Body Tour.”Each event will feature professional trainers teaching cardio and full body conditioning classes as well as calorie-burning dance instructions. Also on hand will be 2008 Sports Illustrated Swimsuit of the Year cover model Marisa Miller. The first is scheduled for May 16 in Santa Monica, California. The second stop is Miami, Florida on June 13. So, exactly how attractive is a consumer event for bikini clad babes on sun-soaked beaches? The event, which has attracted 15 sponsors including Victoria’s Secret and Pantene, is Shape’s “most successful program event launch,” a spokesperson told FOLIO:.I’m sold. Where can I sign up?
WILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Morning Loader/Back-Up Driver at Optima ShippingFull-Time Box Truck Delivery Driver at Optima ShippingFull-Time & Part-Time Host Staff at 99 RestaurantFull-Time & Part-Time Shift Leaders & Crew Members at Dunkin DonutsFull-Time Sales & Estimating Coordinator at Limbach Facility ServicesFull-Time Operations Analyst at SOVOS ComplianceFull-Time Global Alliance Sales Manager at SOVOS ComplianceFull-Time Manager (Professional Services Operations) at SOVOS ComplianceFull-Time Construction Equipment Technician at Northland Industrial Truck CompanyFull-Time Service Advisory at Bill Dube Hyundai(NOTE: Wilmington businesses — Feel free to send me your job postings at firstname.lastname@example.org.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 60 New Job Openings In Wilmington (Week of June 30, 2019)In “Business”NOW HIRING: 10 Job Openings In WilmingtonIn “Business”NOW HIRING: 60 New Job Openings In Wilmington (Week of July 21, 2019)In “Business”
Woo your lover in Klingon 1:41 It’s hard to ignore Valentine’s Day whether you’re excited about it or absolutely loathe it. The supermarket aisles are full of pink and red things. Cupids dangle from unexpected places. Shelves buckle under heaps of heart-shaped candy. Whether this is your first or your fiftieth Valentines Day with your sweetie, or if you plan to spend the evening with your pals, these apps can turn it into a fun time. Tags Get the food rightIf you’re confident in your cooking abilities and want to impress your date, check out BigOven (download for iOS or Android). The app has more than 350,000 recipes and seasonal collections that are sure to impress. Mark and organize your recipes under Favorite or Try and create folders and categories. BigOven can also create grocery lists, take pantry inventory, and sort items by store department or recipe. As you shop, you can check the items off or remove them from your list.If you’d rather not play chef, you can book a reservation at a restaurant through the OpenTable app (download for iOS or Android). The app lets you pick a section in the restaurant when you make your reservation. As of last year, more than 46,000 restaurants had joined the service.For a more casual Valentine’s day, a food delivery app like Uber Eats (download for Android or iOS), Postmates (download for Android or iOS) or DoorDash (download for Android or iOS) would be perfect. Screenshot by Shelby Brown/CNET Stream the perfect showWhether your night is romantic or platonic, relaxing with a good movie or binge-watching a TV show is an easy win. You can pick from great titles on Netflix (download for iOS or Android) like the new psychological thriller You, or an old favorite like The Office. Don’t miss: Best Valentine’s Day movies on Netflix for 2019If you’re not subscribed to a streaming service like Netflix, Hulu (download for iOS or Android) or Amazon Prime Video (download for iOS or Android), you can check out Elizabeth Olsen’s Sorry for Your Loss on Facebook Watch for free. You can always snuggle up and watch together on your phone or tablet, or use Google Chromecast or Apple AirPlay to stream from your phone to your TV screen. Screenshot by Shelby Brown/CNET Order movie tickets from your phoneIf you’re not in the mood for a movie on the couch, getting out and going to the movie theater is a long-standing Valentine’s Day tradition. If you don’t mind fighting the crowds, many of today’s movie theaters offer a better experience than ever with reclining seats, a variety of food and often a bar.Instead of calling the movie theater or Googling what’s playing, check out Fandango (download for iOS or Android) or one of these apps for booking your seats. The apps often show user ratings for each movie and let you watch trailers. Some even offer free snacks for registering.Fandango provides movie information and filters films based on genre, rating, film formats and more. You can watch trailers, browse ratings and pick the theater with the best amenities.Tickets for most major movie theater chains can be purchased in the apps. Pick your film, showtime, seats and more. Payment, splitting the bill and exchanging tickets is easy as well. Screenshot by Shelby Brown/CNET Hold a vote on Google MapsDon’t get trapped in an endless cycle of, “I don’t know, what do you want to do?” Use Google Maps’ (download for iOS or Android) Explore feature to find the perfect activity.Your significant other or your friend group can find restaurants, events or other locations with the Explore tab. Any potential activity can be added to a short list for the group to vote on. Apps like Yelp (download for iOS or Android) and Gravy (download for iOS or Android) are also helpful in planning an evening. Screenshot by Shelby Brown/CNET Find a unique gift on EtsyA unique or personalized gift is a great touch for Valentine’s Day. If you’re not much of an artist, check out Etsy (download for iOS or Android) for beautiful, handmade gifts.You can specify your searches to gifts for him, for her, for spouses, for kids, decorations, cards and more.Since Etsy sells handmade goods, you’re also supporting artists. Keep in mind that because items are custom-made, they might be a bit more expensive in some cases. And make sure you give yourself enough time to have them delivered. Screenshot by Shelby Brown/CNET Order flowers from an appGetting an arrangement of flowers is always a nice surprise. If you’re planning to surprise a loved one, send some to yourself or want to drop a hint to your significant other, try the ProFlowers app (download for iOS or Android). You can order and quickly send a flower arrangement or a plant. Pick out your gift, add the recipient’s address, add a personalized message, select a delivery date and press Send. ProFlowers ships its arrangements in a free vase or pot and guarantees freshness, so they can be enjoyed longer. Screenshot by Shelby Brown/CNET Take a relationship quizCommunication is a big factor in a healthy relationship. The Happy Couple quiz app (download for iOS or Android) can help you learn more about a new relationship or strengthen an older one. After linking the apps, partners can tap Play Quiz to start. Happy Couple adds 10 new questions daily, like “Who picked up the check the first time you ate together?” You can choose from “I did,” “He did,” “We split it” or “We argued about it.” You can compare your answers afterward and discuss where you agree or disagree. Screenshot by Shelby Brown/CNET Tinder, Bumble or PickableThere’s nothing wrong with being single on Valentine’s Day. If you’re hoping to find your true love or a simple date to a party, a dating app is as good a place to start as any. Tinder (download for iOS or Android), and its famous swipe right interface, probably comes to mind first for most. Swipe right if you like someone, swipe left if you don’t. If you both swiped right, you match. If Tinder isn’t for you, there are plenty of other dating apps to choose from. Bumble (download for iOS or Android) lets women make the first move. Vibes (download for iOS) focuses on matching personalities and combats the negativity often found in dating apps. Pickable (download for iOS or Android) empowers women by letting them remain anonymous while browsing for dates. Screenshot by Shelby Brown/CNET 0 Gifts for your ‘foodie’ Valentine Read moreSurvive Valentine’s Day 2019 on a limited budgetWhite Castle taking Valentine’s Day reservations: Plan ahead, romanticsFor Valentine’s Day, buy this seductive heart-shaped meteoriteThe best apps for renting and buying movies in 2019 (Download.com)LGBTQ dating app HER can help you meet your perfect match for Valentine’s Day (Download.com)Best free dating apps for hooking up and relationships (Download.com)Employees do not mentally start their work year until Valentines Day (ZDNet)Great last minute Valentine’s Day gifts for tech and gadget lovers (TechRepublic) Now playing: Watch this: Share your voice Now playing: Watch this: Mobile Mobile Apps 1:08 Post a comment
But while Morrison did not mention the likes of Facebook, Twitter and YouTube by name, his political opponent, Labor leader Shorten, was more forthright.”A platform like Facebook goes to potential advertisers and says, ‘We know everything about the users of Facebook, we can tell you everything so that you can geo-target and you can market to them,'” Shorten wrote in an op-ed for the Herald-Sun newspaper. “Well, if that’s your business model, fair enough; but you can’t go missing when it comes to hate speech.””Social media is a marvelous tool that has the potential to empower us, but too often it resembles a toxic swamp where wrongdoers can hide and where evil is nurtured,” he added.The comments follow a terrorist attack in New Zealand on Friday, when a gunman entered a mosque in central Christchurch and shot worshipers while they prayed, livestreaming the shooting on Facebook. The attack, which also involved a second shooting at another Christchurch mosque, claimed 50 lives. The alleged attacker, Brenton Harrison Tarrant, was an Australian national. New Zealand mass shooting shows tech companies can’t control viral tragedies 1.5M videos of New Zealand mosque massacre deleted by Facebook How Facebook, Twitter rely on you to stop spread of mosque shooting video Share your voice A man sits outside the Masjid Al Noor mosque in Christchurch, New Zealand, following the mass shooting. Marty Melville/Getty Images Facebook has been accused of “going missing” when it comes to fighting hate speech and playing an “unrestricted role” in terrorist attacks, following two mass shootings at mosques in New Zealand on Friday.The comments come from Australian Prime Minister Scott Morrison and the country’s opposition leader, Bill Shorten, who haven’t held back in criticizing the role technology companies have played in amplifying extremist views.Both politicians warn that the internet has given a home to the kind of white supremacist hate speech espoused by the alleged mosque shooter, an Australian national, saying tech companies must do more to stamp it out.In a letter to Japanese Prime Minister Shinzo Abe ahead of the upcoming G20 summit in Osaka, Morrison said internet technologies are playing an “unrestricted role” in the spread of extremism, and that world leaders must lay out “clear consequences” not only for those who carry out terrorist attacks, but also “for those who facilitate them.” The letter was also sent to New Zealand Prime Minister Jacinda Ardern, who has said she plans on discussing the issue “directly with Facebook.” Facebook Twitter YouTube 1 As New Zealand counts the cost of the deadliest mass shooting in New Zealand history, attention has turned to the role the internet and social media played in the attack. While Facebook and Twitter deleted the alleged attacker’s social media accounts within hours of the attack, footage of the shooting spread quickly. The roughly 17-minute live clip was downloaded from Facebook and reuploaded across the internet on sites such as YouTube, with some users editing out the more graphic content in an attempt to circumvent censors.In a statement, a spokesperson for Twitter said the company was “committed to working and cooperating with governments around the world, particularly as it relates to safety and wellbeing” and that it has “rigorous and rapid response processes in place” for emergency situations.Facebook has previously said it deleted 1.5 million versions of the video within the first 24 hours of the attack. But Morrison is calling for a tougher approach to weeding out extremist content on the internet, saying technology firms have a “moral obligation to protect the communities which they serve and from which they profit.” He added that social media companies, content service providers and gaming platforms all had a part to play to keep communities safe. “We know that violent extremists use the internet for recruitment, radicalisation and to carry out their evil acts,” the prime minister’s letter reads. “That they will continue to try to use any means their disposal does not mean governments and technology firms should abrogate their responsibilities to keep our communities safe.”Facebook did not respond to a request for comment.Originally published March 18 at 5:32 p.m. PT.Update on March 18 at 9:27 p.m.: Adds comments from Australian opposition leader Bill Shorten.Update on March 19 at 4:02 p.m.: Adds comment from Twitter. Related stories Tags 1:23 Comment Facebook deletes 1.5M videos after shooting, Democrats… Tech Industry Internet Now playing: Watch this:
Eminem’s music publisher is seeking billions of dollars in a lawsuit against Spotify. Christopher Polk/Getty Images for MTV Eminem’s music publisher is suing Spotify, claiming the streaming service infringed on the copyrights of hundreds of songs. The lawsuit also challenges the constitutionality of a landmark music licensing law.Music publisher Eight Mile Style, in a lawsuit filed Wednesday in Tennessee federal court, alleges that Spotify willfully committed an infringement by reproducing Eminem hits like Lose Yourself and “pretending” to have licenses. The complaint also claims Spotify violated the Music Modernization Act, a federal law passed in October that is designed to streamline the process for artists and songwriters compensated for streaming music.Despite not having proper licensing agreements, Spotify has streamed the music publisher’s compositions “billions of times” but “has not accounted to Eight Mile or paid Eight Mile for these streams but instead remitted random payments of some sort, which only purport to account for a fraction of those streams,” the lawsuit says.Central to the lawsuit is how Spotify allegedly categorized the music. The streaming service labeled Lose Yourself as “copyright control,” a designation for songs whose copyright owner is unknown. Eight Mile Style called Spotify’s assertion that it couldn’t locate the copyright holders of Lose Yourself — an Oscar-winning song from the 2002 hit movie 8 Mile — “absurd.””Spotify has not accounted to Eight Mile or paid Eight Mile for these streams but instead remitted random payments of some sort, which only purport to account for a fraction of those streams,” the complaint says.The lawsuit seeks statutory damages of $150,000 for each of the 243 compositions Spotify allegedly infringed — an award that could cost the streaming service more than $3 billion. It also seeks to disqualify Spotify from MMA limitation of damages and declare the federal law unconstitutional as it applies to Eight Mile Style’s allegations.This isn’t the first time Spotify has been accused of copyright infringement. In 2018, music publisher Wixen filed a $1.6 billion copyright lawsuit against Spotify, alleging the digital music platform had played music by Wixen artists such as Tom Petty, Neil Young and The Doors, without first obtaining proper licenses or compensating the publisher. That lawsuit was reportedly settled in December for an undisclosed sum. Spotify didn’t immediately respond to a request for comment.The lawsuit:Eight Mile Style v. Spotify by jonathan_skillings on Scribd Tags Spotify Eminem Share your voice Post a comment Digital Media Music 0
A Jet Airways Boeing 737 aircraft taxis past an Air India Airbus A321 aircraft at Mumbai’s Chhatrapathi Shivaji International Airport February 3, 2013. Picture taken February 3, 2013.Reuters fileThe debt conundrum in two of India’s leading airlines, Jet Airways and state-owned Air India, can be dealt with a silver bullet, experts have said. That silver bullet is nothing but the merger of the two. It may appear foolhardy to marry the two ailing airlines, but industry observers see merit in this option.Jet Airways had earlier brushed aside the option of acquiring debt laden rival Air India, when the latter’s privatisation was floated. Now Jet itself has landed on the block, waiting for a suitor.The irony is that Indian demand for travel continues to grow, with passengers on domestic flights rising by double digits for 46 straight months since September 2014. The market reached the milestone of 100 million travelers in 2017, and shows no signs of slowing down this year.Writing in Bloomberg, David Fickling argues that the merger of Jet airways and Air India will address the key reason behind the recent troubles of both, especially those of Jet. He says that cutthroat price war in Indian aviation scene, which has been forcing airlines into deep discounting, is one of the primary reasons behind the continued struggles at Jet Airways.And the major share of the blame is on Air India, which has no hopes of turning around, even if they didn’t depress prices further. In the event, once-healthy airlines like Jet have been in a losing battle against the state-owned carrier.Besides brutal price competition, the Indian airlines have also been in major fleet expansion drive in the last decade, another byproduct of intense competition. Both the Maharaja and Jet Airways are being crushed under the weight of a reckless fleet expansion drive, he points out.Suicidal discountingIf the only two full service carriers in India were to merge, both could do away with suicidal discounting, he argues. A rationlisation of ticketing will itself be a crucial part of the turnaround of both the airlines, he says. Besides, the “the seasoned professional management that the Maharajah so desperately needs would be on hand in the shape of Goyal, Jet’s chairman, and his executive team,” avers Flickling.Well, this route might may not resolve all of the issues plaguing the two airlines, especially, Air India, with its plethora of legacy issues. However, it does seem to be a step in the right direction, though at the cost of the customers.A look at the way air travel in India is shaping up will baffle observers. India is one of the most thriving airline markets in the world the country has an emerging middle class. Air travel demand is growing each year.The Nikkei daily put this paradox in perspective in a report in August 2018:”The irony is that Indian demand for travel continues to grow, with passengers on domestic flights rising by double digits for 46 straight months since September 2014. The market reached the milestone of 100 million travelers in 2017, and shows no signs of slowing down this year.” ReutersYet, airline companies are bleeding, owing to a factor euphemistically termed as “competitive fare environment.”If major airlines in India have been losing altitude despite the county being one of the biggest markets, then there’s a problem at hand. Many experts have already said the looming crises at Jet Airways and Air India will finally pose a threat to Prime Minister Narendra Modi’s re-election bid as well. It would be sad if a private person buys the iconic Air India building: Nitin Gadkari The failure of Kingfisher Airlines is still an unfinished page in the book of great Indian corporate fiascos. Air India was given a very expensive bailout in 2012 and is still on life support system. And Jet Airways is the latest entrant to the roll of dishonour. The government will have to get down and get its hand dirty sooner rather than later.Will a merger of two weak airlines create a healthy airline? That paradoxical proposition is worth a try, by all means. Close