Newsletter Sales Strategies

first_imgThe biggest problem in selling newsletter ads is the low open rate, which is on average, about 25 percent. For first-time newsletter media buyers, the open rate often comes as a shock. I have seen new customers balk at open rates when they first hear them, saying, “How can I buy advertising in a media where 3/4ths of the audience don’t even open it?” A fair question and one we need to be prepared to respond to.I have seen some media salespeople plead ignorance on open rates, saying their publisher just doesn’t know what the numbers are. This is ridiculous, and every experienced media buyer knows it. E-mail newsletter service companies always tell their clients what their open rates are. A media buyer who hears “no one knows what our open rate is” will and should assume the worst and act accordingly.It is much better to deal with the open rate head on. First consider that because of the CAN-SPAM laws all newsletters must contain an easy “opt out” function. Knowing this, you need to shift the question from “How come only 25 percent of our newsletter readers opened the last newsletter” to “Why don’t the 75 percent who did not open the newsletter simply opt out?”Think about it. These readers did originally opt in, did not open the newsletter’s last issue, but did not opt out either. Why?People stay subscribed, but do not open newsletters, when other things are more important to them at the time the newsletter arrives. There may also be some undercounting because subscribers who read newsletters in the reader pane of Outlook or other newsletter readers but do not overtly open the newsletter, will not be counted as readers.From Unopened to Latent ReadersBut these are smaller arguments. Here is the big one: The “unopen” subscribers may not be engaged in the subject area of your newsletter but will return again. In essence, sell the “unopened newsletter circulation” as being “latent readers” and “latent buyers.” Here is how: First, ask your client about the buying cycle of their products. B-to-b products may be on annual fiscal cycles. Consumer products go through cycles as well. Right after a product is bought the customer who purchased might be out of the market for a period of time. Any advertiser who expects all of their potential buyers to make purchases every week a newsletter goes out is unrealistic.Now ask your client if they would be interested in buying exposure to a mailing list of people who have a proven interest in their product category, are not actively buying at this moment, but could return to buying mode at any moment. This describes the latent readers and buyers who did not open the last issue.To get full credit for the media buy you need to sell the importance of your newsletter including the value of the 75 percent or so of readers who did not open the last issue. Newsletters provide an ongoing way for advertisers to stay in touch, inexpensively, with targeted groups of readers/customers. If you can encourage a long term view of the media buy it can be a tremendously beneficial purchase for your client. Josh Gordon is president of SmarterMediaSales.com, a training and consulting company that helps publishers grow their online business. Gordon also publishes a blog at AdSalesBlog.com. One of the great services traditional print ad salespeople did for the marketing world was to encourage year-long media buys that fostered ongoing communication. There were legendary moments when the best of us refused “one shot” ads while advocating comprehensive ad schedules.Sadly, a lot of the online media we now sell takes more of a “direct response” mentality. Campaigns are created to generate an immediate response, not long-term dialogue. The core benefit of a newsletter ad campaign is to create ongoing communication with a targeted audience.Supporting this, many publishers price newsletter ads more like “annuities” than ad space by charging premium pricing for advertisers who sign up for three months or less while granting big discounts for advertisers who commit to six months or a full year. Like life insurance annuities, an annual newsletter media buy doesn’t have to cost a lot every month, but with a long term commitment, a publisher or insurance company can run a profitable business over time.Overcoming Low Open Rateslast_img read more

NOW HIRING 10 New Job Openings In Wilmington

first_imgWILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Morning Loader/Back-Up Driver at Optima ShippingFull-Time Box Truck Delivery Driver at Optima ShippingFull-Time & Part-Time Host Staff at 99 RestaurantFull-Time & Part-Time Shift Leaders & Crew Members at Dunkin DonutsFull-Time Sales & Estimating Coordinator at Limbach Facility ServicesFull-Time Operations Analyst at SOVOS ComplianceFull-Time Global Alliance Sales Manager at SOVOS ComplianceFull-Time Manager (Professional Services Operations) at SOVOS ComplianceFull-Time Construction Equipment Technician at Northland Industrial Truck CompanyFull-Time Service Advisory at Bill Dube Hyundai(NOTE: Wilmington businesses — Feel free to send me your job postings at wilmingtonapple@gmail.com.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 60 New Job Openings In Wilmington (Week of June 30, 2019)In “Business”NOW HIRING: 10 Job Openings In WilmingtonIn “Business”NOW HIRING: 60 New Job Openings In Wilmington (Week of July 21, 2019)In “Business”last_img read more

Netflix added subscribers like gangbusters but it wont book as many next

first_img Is Netflix too expensive? Netflix doesn’t think so In a letter to shareholders, Netflix said it was in the middle of its price hikes in the US, Brazil, Mexico and some parts of Europe, which created “some modest short-term churn” — jargon for people quitting. But it downplayed the threat of new competitors like Apple and Disney rolling out streaming services. The company called them “world class consumer brands” but indicated their presence wouldn’t impact Netflix’s growth.”We don’t anticipate that these new entrants will materially affect our growth because the transition from linear to on demand entertainment is so massive and because of the differing nature of our content offerings,” Netflix wrote. “We believe we’ll all continue to grow as we each invest more in content and improve our service and as consumers continue to migrate away from linear viewing.”Netflix noted that its streaming video represents about 10% of viewing hours on televisions in the US.In its results, international subscriber base grew by 7.86 million members to 88.63 million, beating the 7.3 million additions the company predicted. In the US, Netflix added 1.74 million streaming customer, for a total of 60.23 million, surpassing its 1.6 million guidance.In the second quarter, Netflix expects to add only 300,000 streaming members in the US and 4.7 million new members internationally. Netflix predicts 55 cents per share in earnings for the period, while on average, Wall Street analysts who track Netflix expect 99 cents.Overall for the first quarter, Netflix reported a profit of $344 million, or 76 cents a share, compared with $290.1 million, or 64 cents a share, a year earlier. Revenue rose 22 percent to $4.52 billion.Analysts on average expected per-share profit of 57 cents — a penny more than Netflix’s guidance — and $4.5 billion in revenue. Digital Media 1:36 Earnings Netflix Share your voice Now playing: Watch this: Netflix’s Triple Frontier, an action flick starring Ben Affleck, was streamed by 52 million accounts in the first month.  Netflix Netflix’s latest report on its business had a twist ending this time: The streaming-video giant still is adding customers like crazy, but it doesn’t expect its growth to keep pace in the coming monthsUS subscribers grew by 1.74 million and its members abroad climbed by 7.86 million, Netflix said in a report Tuesday on its first-quarter financial performance. But the company predicted the current quarter’s subscriber ranks would increase by just 5 million people, roughly half of the 9.6 total members it added in the first three months of the year. Netflix also touted the viewership of some of its originals. Heist movie Triple Frontier, starring Ben Affleck, was watched by more than 52 million households in its first four weeks. Umbrella Academy, a superhero drama based on a comic book by Gabriel Bá, has been watched by 45 million subscribers in its first four weeks, the company said.Netflix’s cautious outlook comes days after entertainment giant Disney unveiled its Netflix rival, Disney Plus. Launching in the US later this year for $7 a month, Disney Plus will mark the company’s aggressive move onto Netflix’s streaming turf. Given the eye-popping catalog of shows and movies Disney plans to put on its streaming service, it’s easy to lose sight of how dominant Netflix is likely to stay. Compared with Netflix’s total subscribers, which surpassed 148 million per Tuesday’s report, Disney’s most optimistic projection for its growth five years after launching will still be shy of 100 million Disney Plus members.  Tags Post a comment 0last_img read more

SpiceJet shares skyrocket 6 close to 52week high

first_imgA SpiceJet passenger plane moves on the runway at the Sardar Vallabhbhai Patel international airport in the western Indian city of Ahmedabad January 8, 2014.Reuters fileShares of low-cost carrier SpiceJet rose as much as 6.33 percent to hit an intraday high of Rs 82.70 on the BSE before shedding gains and were trading at Rs 82 at around 2.45 pm. Other aviation stocks such as IndiGo-owner Interglobe Aviation and Jet Airways were trading with minor gains.The 52-week high for SpiceJet is Rs 85.60.The spurt in SpiceJet share prices was apparently due to the carrier’s CMD Ajay Singh saying that the Delhi government’s decision to slash sales on ATF prices from 25 percent to 1 percent on RCS routes will benefit the company. RCS, or regional connectivity scheme, is aimed at promoting aviation services in remote areas of the country. SpiceJet is one of the carriers to have bid for flying under the scheme. The government of India is likely to officially announce the RCS routes to the concerned carriers and services are expected to commence as early as April.”…it seems that what the Delhi government has done is they have passed on that same benefit aircraft which are fuelling in Delhi. So all aircraft which are flying under the RCS scheme, when they fuel their aircraft in Delhi will have to pay a reduced sales tax of 1 percent when they travel on these RCS routes,” Ajay Singh told news channel CNBC-TV18.Under the RCS norms, airlines serving the destinations will be entitled to ATF that will attract a concessional sales tax rate of 1 percent. Once the same is extended by the Delhi government also, it would result in cost savings for SpiceJet, Singh added.In January 2017, SpiceJet’s market share in the domestic air traffic business stood at 12.8 percent. The largest carrier by volume is IndiGo, at about 40 percent. Domestic carriers flew 95.79 lakh (9.57 million) passengers during the month, marking a growth of 25.13 percent over 76.55 lakh passengers flown in January 2016.There are 12 domestic carriers in the Indian civil aviation space comprising budget carriers IndiGo, SpiceJet and AirAsia India, and full-service airlines including national carrier Air India, Jet Airways and Vistara. The Tatas have a stake in AirAsia India and Vistara, the latter co-owned by Singapore Airlines.last_img read more

India isolates Pakistan at UN by winning the diplomatic war

first_imgIndia and Pakistan.ReutersOn Friday morning, India secured a major diplomatic victory at the UN by reiterating its unequivocal position on Jammu and Kashmir and Pakistan being the cradle of terror. By restating its position on how Pakistan remains a rogue state indulging in unabashed state-sponsored terror through proxies, India once again notched up major brownie points with the world community at large. Pakistan’s isolation is complete and Imran Khan’s last-minute attempt to speak to Donald Trump also appears to have failed. The most important part is that the UN Security Council acknowledged India’s measures to bring normalcy and development to Kashmir and wants all countries to follow suit. The piece de resistance came from Indias Permanent Representative to UN Syed Akbaruddin, who said: “We are gratified that the Security Council in its closed consultations appreciated these efforts, acknowledged them and indicated that this is the direction in which they would like the international community to move.”India’s diplomatic encirclement of Pakistan has been a success with the primacy of its position over Jammu and Kashmir being undisputed and unchallenged. Barring China, the world has accepted India’s position including the Arab world, formerly sponsors and supporters of Pakistan. But it is clear that even they are fed up. Prime Minister Narendra Modi address to the nation from the historic Red Fort.ReutersPrime Minister Narendra Modi talking to IANS earlier this week said: “I feel that there are two aspects to this. First, a certain section of people believed that my government — and I personally — would fail on the foreign policy front not just in the Gulf region, but also in the wider context. The reality is that my government’s successful track record on foreign policy across the world is there for everyone to see. In fact, after assuming office in 2014, the very first Foreign Minister my government received on an official visit was that of the Sultanate of Oman. So, what others thought of me, and what the reality turned out to be, is for them to introspect.”Prime Minister Modi doesn’t get adequate credit for this outreach but as he explained: “I think our policy has succeeded to a large extent because of this outreach, this constant engagement. We have not allowed any miscommunication, any doubts to play spoilsport. We have been very open with all the countries, and they have also reciprocated with warmth and friendship. I firmly believe that India and the Gulf countries have only begun to explore the true potential of a partnership which will go far beyond mutual benefits and can anchor peace, progress and prosperity not only in our common and extended neighbourhood but also in the larger world.”Even as Pakistan has upscaled ‘Ceasefire Violations’ both in terms of weapon and area in dimension over the last a few days, India has met fire with fire keeping a red alert vigil on the LoC. With a successful lockdown in progress in the Kashmir Valley and use of the Westphalian sovereignty template, India has managed to convince the world that its policy imperatives on the newly designed Union Territory are noble. The fact that not a single incident of violence has resulted is an equally bigger win.Meanwhile, Pakistan’s single-minded obsession appears to show Kashmir as a potential flashpoint to seek world attention. This has been tamped down with India’s delicate handling of the situation. While the closed-door meeting has turned into an acceptance of the Indian viewpoint, Pakistan is expected to continue pushing the envelope.With the UN General Assembly scheduled to commence shortly, Pakistan’s ploy of playing the victim card may not exactly get traction with the world given the toxic state’s track record as the global centrifugal force of jihadis. A new tactic being used this time by Pakistan is to escalate ceasefire violations so that the world may take due notice that Kashmir and the border is a dangerous place. With Indian Defence Minister Rajnath Singh calling Pakistan’s bluff by rescinding the NFN – no first nuke – option on Friday, a new resolute and more muscular India put on its fresh aggressive game face.last_img read more

6 get life for murder in Khulna

first_imgA court in Khulna Wednesday sentenced six people to life imprisonment for murdering a trader in a bomb attack in 2010, reports UNB.The convicts are Akter Jamil alias Boni, son of late Firoj Ahmed, Jahidul Islam alias Babu Bhuiyan, son of late Nur Mohammad Bhuiyan of Phultala upazila, M Alam Shiekh, son of late Barkat Ali of Narail district, Monirul Islam, son of Golam Mustafa, Al Mamun alias Bomaru Mamun, son of Siddikur Rahman and Bipul Bairagi, son of Debendra Nath Bairagi of the same district.The court also fined them Tk 50,000 each. In case of failure to pay the fine, they will have to suffer five years more rigorous imprisonment.According to the prosecution, Azad Gazi, a trader of Phultala upazila, died after sustaining severe injuries in a bomb attack by the convicts at Uttar Aloka village in Phultala upazila on 2 February 2010 over demanding extortion of Tk 3 millions.Victim’s brother Abdus Sobhan filed a case accusing unnamed people. On 26 February 2012, police submitted a chargesheet against six accused in the case.After examining the records and witnesses, Public Safety Disturbance Crime Prevention Tribunal of Khulna judge SM Solaiman handed down the verdict.last_img read more

Couple 4 others held with yaba

first_imgPolice in a drive arrested six people, including a couple, along with 2,100 pieces of yaba tablets from two houses in Bogura on Sunday, reports UNB.The arrestees are Naimul Hasan Shanta, 25, son of Zahedur Rahman, Shanta’s wife Shimu, 23, Laboni, 28, wife of Nahid Alam, Mariam Akter Nipu, 25, wife of Ashadul Kabir, Monika, 20, wife of Rusho, and Lokman Hossain, 45, son of Abul Kashem of Naogaon district.Tipped off, a team of police conducted a drive at four flats in Jaleshwartoli and Sutrapur areas and arrested them along with the yaba tablets around 10:00am, said Sanatan Chakrawarty, additional superintendent of Bogura police.The arrestees have long been involved in drug trading in rented flats in the town, police claimed.last_img

EideMiladunnabi 21 Nov

first_imgEid-e-Miladunnabi, the day of birth and demise of Prophet Hazrat Muhammad (SM), will be observed in the country on 21 November (Wednesday) as the moon of Rabiul Awal was sighted in Bangladesh sky on Friday.According to UNB, the decision was taken at a meeting of the National Moon Sighting Committee held at the Islamic Foundation’s Baitul Mukarram office, said an Islamic Foundation press release.Religious affairs secretary Anisur Rahman presided over the meeting attended, among others, by joint secretary to the religious affairs ministry MA Hamid Jamaddar, Islamic Foundation secretary Kazir Nurul Islam, Govt Alia Madrasa principal M Alamgir Rahman and Baitul Mukarram National Mosque imam Muhammad Mizanur Rahman.On this day in 570, the 12th of Rabiul Awal of the Hijri calendar, Muhammad (pbuh) was born in Makkah of Saudi Arabia with divine blessings and messages of peace for mankind. He also passed away on the same day.last_img read more

Houston Has Two New Soccer Play Spaces

first_img Share Photo: Houston Parks and Recreation Department via FacebookThe U.S. Soccer Foundation, the Houston Parks and Recreation Department and Target have unveiled two new soccer play spaces at Eastwood Park, located in southeast Houston.The U.S. Soccer Foundation, the Houston Parks and Recreation Department and Target unveiled this week two new soccer play spaces at Eastwood Park, located in southeast Houston.The grand opening marked the first of 100 soccer play spaces that Target has committed to build in collaboration with the U.S. Soccer Foundation across the country by 2020 as part of a program called ‘Safe Places to Play’.The soccer spaces support the Foundation’s ‘It’s Everyone’s Game’ campaign, which aims to ensure children in underserved communities can benefit from playing soccer.“Through soccer, children learn to develop healthier habits, work as a team, and cultivate critical life skills,” Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation, said in a news release from the Foundation.According to the news release, Target will provide $6 million to support the Foundation’s efforts to turn underutilized spaces into safe and accessible soccer spaces and increase access to sports-based youth programming.last_img read more

Full Show Arkema Criminal Case and Childrens Mental Health Aug 30 2018

first_img To embed this piece of audio in your site, please use this code: 00:00 /50:13 Listen center_img X On Thursday’s Houston Matters: We learn how commercial real estate investors are dealing with flooded properties and seeing post-Harvey recovery as an opportunity. And NPR reporter Rebecca Hersher discusses the recent criminal charges brought against Arkema following Harvey and what she learned about the events leading up to the flooding at the Crosby chemical plant.Also this hour: Mental health issues can be challenging enough for adults to deal with. But they can often be even harder for children – who lack the language and awareness to even recognize their problem, let alone ask for help. So, what mental health services are out there for parents and their children to turn to — especially after a disaster like Harvey? We meet a local parent whose family was displaced after the storm. And we learn about a local program, called Journey of Hope, which is designed to help children deal with emotional issues after a disaster. Plus, a local school social worker discusses the challenges faced by students when they change schools — including after a disaster.And local author Caroline Leech talks about writing historical fiction for young adults. Her latest book, In Another Time, and her debut novel, Wait For Me, are both set in Scotland during World War II.We offer a daily podcast here, on iTunes, Stitcher and other podcasting apps. This article is part of the Houston Matters podcast Sharelast_img read more

Michael Cryor Tapped to Head Mayors OneBaltimore

first_imgMichael Cryor expounds on OneBaltimore. (Photo by Mark Dennis)In the wake of the riots that followed the death of Freddie Gray while in police custody, Mayor Stephanie Rawlings-Blake named Michael Cryor, a well-respected civic leader, to lead the OneBaltimore effort.Rawlings-Blake announced the formation of OneBaltimore, a public-private partnership focusing on improving education,employment, minority and women-owned business opportunities, and affordable housing, among other things. In tapping Cryor to lead the initiative, Rawlings-Blake said at a news conference, “As soon as we launched the OneBaltimore initiative, Michael’s name was at the top of my list as the right choice to lead this effort, and his name was at the top of the list of many, many others, too.“I know that he has the understanding and experience in our city, and the vision for what needs to be done both now and in the long-term, to lead the transformative change that OneBaltimore can create.”Cryor, with a long history of civic and political involvement in Baltimore including co-chairing Gov. Martin O’Malley’s Believe campaign, said that he would first focus on increasing the number of jobs available to high-school student by 50 percent through the city’s Youth Works program.The program is for young people aged 14-21, and the city has provided funds for about 4,500 positions, Cryor said. The problem is that close to 8,000 people have registered for the program, which begins on June 25 and pays a minimum of $8.25 an hour for 25-hours a week of work. The city is looking for private donations to cover the gap.The jobs range from working in an office to working outside. “In many cases it will be work outside; gardening, cleaning up, or what have you,” said Cryor. “When I was young man I worked in the shipyards but I learning many things like getting up when I didn’t want to, following orders, and other things that make you a productive member of society.”Cryor hopes to not just focus on the short term issue of summer jobs, but also long range solutions. “Right now, we have a moment to make some rather substantial improvements not just in services but in the ways we conceive solutions to problems, many of which are long term and systemic,” Cryor said. “In addition, we have the immediate need of providing summer jobs.”Cryor is also staffing the OneBaltimore organization and figuring out where it fits in with the other services the city offers. “I don’t want to be duplicating services other organizations already provide. Right now I need to get a feel for what other organizations are doing,” Cryor said. “I’m not eager to run out and commit to a lot of things I can’t fulfill, nor do I want to sit in a room and answer to 50 or 60 people every week.”The goal of the OneBaltimore program, Cryor said, is to prove Baltimore is more than the images of rioting and fires much of America witnessed over the past few weeks. “We hope to restore some confidence in the city of Baltimore,” Cryor said.“We recognize there are some things to address but we remain a viable city. We have to pull together, we have to deliver on the things we say, and admit there are something we need to improve upon as community.”last_img read more

Netflix Pulls Plug on Patches for Kids Shows

first_imgNetflix put a stop to a test that was awarding patches for viewing certain kids shows Wednesday, with a spokesperson telling Variety that the patches won’t become part of Netflix’s product:“We’ve concluded the test for patches and have decided not to move forward with the feature for kids. We test lots of things at Netflix in order to learn what works well – and what doesn’t work well – for our members.”Netflix had been testing these patches for a couple of weeks now, awarding a subset of its viewers patches for completing episodes of shows like “A Series of Unfortunate Events.”  The patches didn’t unlock any additional content, but functioned as a kind of reward of their own. Variety was first to report about the test Friday.Netflix is known for extensively testing new features before they become part of the final product. The company’s spokesperson declined to comment on how the patches performed in these tests, or what ultimately led to the company’s decision to end the test. Popular on Variety ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15center_img However, social media feedback from parents had been largely negative, with many users either expressing confusion about the patches themselves, or frustration about Netflix’s decision to gameify binge viewing.Earlier this week, Gizmodo reported that a children’s safety group spoke out against the patches as well.last_img read more

HP launches webOS 20 for the Palm and new Pre2 smartphone w

first_img More information: Full press release, Features of webOS 2.0, Palm Pre 2 features With webOS 2.0 release true multi-tasking makes it possible to manage multiple open applications and notifications using natural touch gestures. New with this release, ‘Stacks’ logically groups together your open apps so they work the way you do. Whether you’re sending a text message or playing a game, ‘Stacks’ keeps related items together so managing multiple tasks is made easier.Jon Rubinstein, senior vice president and general manager, Palm Global Business Unit, HP stated in an HP press release: “With webOS 2.0, we’re advancing the innovations we introduced 16 months ago, expanding the features that make webOS great for consumers, enterprises and developers. We’ve made tremendous strides since the platform launched, and now we’re taking our biggest leap forward with powerful new features that make it easier to get more things done with your webOS device.”This next generation of webOS makes it easier to get more done. Some of new the features in this release include:True Multitasking – webOS lets you easily manage multiple open applications and notifications using natural touch gestures. Also ‘Stacks’ logically groups together your open apps so they work the way you do.Just Type – Lets you start an email, create a message, update your status, or search the web all without opening an application. Just Type is open to developers, so they can integrate with the search function and add their own user-customizable shortcuts, called Quick Actions.Adobe Flash Player 10.1 Beta – webOS 2.0 now supports Adobe Flash Player 10.1 beta in the browser, which provides access to rich, Flash-based web content.HP Synergy – connects you seamlessly to multiple web services. With the Synergy feature, you just log into your accounts like Facebook, Google, hotmail, Yahoo, etc. and all your information automatically populates your phone. webOS 2.0 will extend the support for Synergy to developers so that they can create feature rich applications directly into the core of the webOS experience. HP’s new Palm Pre 2 smartphone will be the first device to run webOS 2.0 and will be available on Friday in France from SFR and is scheduled to be available in the United States from Verizon Wireless and in Canada later this year.The webOS 2.0 update will be delivered to existing customers in the coming months, with exact timing to be announced at a later date. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore further Citation: HP launches webOS 2.0 for the Palm and new Pre2 smartphone (w/ Video) (2010, October 20) retrieved 18 August 2019 from https://phys.org/news/2010-10-hp-webos-palm-pre2-smartphone.htmlcenter_img © 2010 PhysOrg.com (PhysOrg.com) — HP has just released their webOS 2.0 for the Palm Pre and Pre2. This release should give HP a more completive edge in the smarphone arena. WebOS 2.0 offers consumers a new application experience not found on any other smarphone platform. Palm losing pace with Pre Pluslast_img read more

Scotland to deploy largest hydroelectric wave energy farm to date w video

first_img Explore further Citation: Scotland to deploy largest hydro-electric wave energy farm to date (w/ video) (2013, May 23) retrieved 18 August 2019 from https://phys.org/news/2013-05-scotland-deploy-largest-hydro-electric-energy.html To generate electricity from ocean waves the project will utilize two separate mechanisms. The first is the Oyster—a device that uses wave motion to pump water to the second part of the system, a hydro-electric station—it converts the water pumped to it to electricity. The Oyster device sits just offshore (it’s bolted to the ocean floor) in water 10 to 12 meters deep. In essence it’s a large buoyant flap that is pushed back and forth by wave action—that motion is used to drive hydraulic pistons that push the water ashore. The Oyster is big, weighing in at roughly 200 tons—the flap alone is roughly 18 by 12 by 4 meters in size. Each Oyster device is capable of pushing enough water to the onshore station to produce 315kW of electricity. During good weather, just 2 meters of the top of the flap can be seen. To produce large amounts of electricity, multiple Oyster devices will be deployed, all connected to the same hydro-electric station.A company called Aquamarine Power will build the Oyster devices, some of which have already been successfully tested at another location in Scotland. The only hold up, a company rep told the press, was the timetable for installation of the undersea cable which is to distribute the electricity from the hydro-electric station to the grid. It will be put in place by European energy giant SSE which announced separately that they wouldn’t be able to finish laying the cable for the system until 2017. For that reason, the project overall isn’t expected to go online until sometime 2018. Ocean mavericks in Maine turn tide for electrical grid This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. (Phys.org) —Fergus Ewing, Scotland’s energy minister, has announced plans for the deployment of 40 to 50 Oyster hydro-electric wave devices off the country’s northwestern shore. The new facility will be capable of producing 40MW of electricity, which should be enough to power approximately 30,000 homes—making it the largest such facility in the world.center_img More information: www.aquamarinepower.com/projec … -800-project-orkney/ During the announcement, Ewing noted that Scotland is uniquely situated to take advantage of wave energy, noting the country offers 10 percent of Europe’s total wave power potential. The total expected cost of the project has not been announced, but money to pay for the new system will come from the government’s £18 million Marine Renewables Commercialization Fund. © 2013 Phys.org Aquamarine Power – Oyster 800 wave energy converter in action last_img read more

Investigating the motility of swimming Euglena

first_img Researchers at SISSA, the National Institute of of Oceanography and Applied Geophysics (OGS), Scuola Superiore Sant’Anna and Universitat Politècnica de Catalunya have recently carried out a study investigating the motility of Euglena Gracilis, a Euglenid, particularly in its response to confinement. In their study, published in Nature Physics, they examined the responses of swimming Euglena gracilis in environments of controlled crowding and geometry. “The large-amplitude coordinated movements of Euglena cells, called metaboly, have been described for centuries, and still today fascinate microbiologists, biophysicists and amateur microscopists,” Marino Arroyo, one of the researchers who carried out the study, told Phys.org. “To our knowledge, no other unicellular organisms can move with such elegance and coordination. Yet, how and why they do it is a mystery. Curiosity was what drove us to study the motility of Euglena.”The large-amplitude and coordinated body deformations observed in Euglena are typically referred to as ‘euglenoid movement,’ or ‘metaboly.’ Metaboly varies greatly between species and sometimes even within a species, ranging from a rounding and gentle bend or twist to periodic and highly concerted peristaltic waves that travel along the cell body. “Amongst biophysicists, metaboly was thought to be a way to swim in a fluid, where these cells live,” Arroyo said. “However, protistologists are not convinced by this function for metaboly, since Euglena can swim very fast beating their flagellum, as do many other cell types. Instead, the predominant view is that metaboly is a functionless vestige ‘inherited’ from ancestors that used cell body deformations to engulf large prey. Watching cells executing such a beautiful and coordinated dance, we did not believe that it served no purpose. Our study started as an effort to substantiate such a non-scientific gut feeling.” Dilute cultures of Euglena cells generally swim using their flagellum and without changing their body shape. Arroyo and his colleagues, however, observed that as time passed and the fluid under the microscope evaporated, their culture became more crowded and cells started to develop metaboly. © 2019 Science X Network Explore further More information: Giovanni Noselli et al. Swimming Euglena respond to confinement with a behavioural change enabling effective crawling, Nature Physics (2019). DOI: 10.1038/s41567-019-0425-8 https://www.nature.com/articles/s41567-019-0425-8 “Inspired by these observations and amateur YouTube videos, we hypothesized that the cell deformations could be triggered by contact with other cells or boundaries in a crowded environment, and that under these conditions, metaboly could be useful to crawl, rather than swim,” Antonio De Simone, another researchers involved in the study, told Phys.org. “Confirming this hypothesis was remarkably easy. As soon as we slightly pressed cells between two glass surfaces, or drove them into thin capillaries, they started to systematically perform metaboly, which resulted in the fastest crawling by any cell type, as far as we know,” added Giovanni Noselli, the first author of the study. Once they finished testing this hypothesis, the researchers started comparing the crawling behaviour they observed in Euglena with that of animal cells, for which a greater number of studies are currently available. Past studies observed that animal cells crawling in a thin tube tend to push against its walls in order to move forward and overcome the resistance of the fluid in the tube.”We found that, thanks to their peristaltic deformations, Euglena can push either on the walls or on the fluid to move forward, making of metaboly a remarkably robust mode of confined locomotion,” De Simone said. “They can actually move displacing very little fluid in a ‘stealthy’ propulsion mode, and they cannot be stopped even if the hydraulic resistance in the capillary is increased substantially.”In their experiments, Arroyo, De Simone, Noselli and their colleague Alfred Beran noticed that Euglena cells were able to adapt their gait to varying degrees of confinement. To perform this behavior, the cells could be using a sensory system to detect their surrounding environment and some form of internal information processing to adapt their activity according to the degree of confinement. The researchers found this explanation perplexing, however, particularly seeing as Euglena are single cells with no nervous system. To better understand how a single Euglena cell can control such an adaptable and robust mode of locomotion, Arroyo and his colleagues computationally modeled the motile apparatus of Euglena cells, which is essentially a striated cell envelope.”We wondered if their active envelope, called a pellicle, responsible for the cell deformations, would mechanically self-adapt to varying mechanical conditions,” Arroyo said. “To examine this, we developed a computational model showing that the compliance of the materials and molecular motors that make up the active envelope of Euglena could explain this adaptability, which in robotics is called mechanical or embodied intelligence.” Arroyo and his colleagues gathered fascinating observations about the body deformations of some Euglenids, suggesting that this behavior could, in some cases, be triggered by confinement. In addition to demonstrating one function of metaboly, their study established a new category of cellular crawlers, which are particularly fast, robust and adaptable. “If crawling by metaboly is so advantageous, one may wonder why it is not conserved amongst other species,” Arroyo said. “The answer is that it requires an intricate machinery, the pellicle, which is a striated envelope made out of elastic strips connected by molecular motors. This selectively deformable surface lies somewhere between the rigid wall of plant cells and the fluid envelope of animal cells. Beyond biology, we think that the underlying physical/geometric principles that enable shape changes of this envelope can be applied to artificial engineered systems, e.g. in soft robotics.”The computational model developed by Arroyo and his colleagues could finally shed light on the function of widely documented euglenoid movements. Their findings suggest that the gait adaptability of these organisms does not require specific mechanosensitive feedback, but rather could be explained by the mechanical self-regulation of an elastic and extended motor system.In their recent study, the researchers successfully identified one function of and the operating principles behind the adaptable body deformation of Euglena cells. They are now planning to further investigate the cellular mechanisms by which metaboly is triggered and by which cellular deformations propagate. “We plan to examine metaboly across different species of Euglena,” DeSimone said. “Preliminary observations reveal various flavors of metaboly. We are also working on building artificial materials and devices inspired in the active and deformable envelope of Euglena cells”. Journal information: Nature Physicscenter_img This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Some species of Euglenids, a diversified family of aquatic unicellular organisms, can perform large-amplitude, elegantly coordinated body deformations. Although this behavior has been known for centuries, its function is still highly debated. Pond dwellers called Euglena swim in polygons to avoid light Citation: Investigating the motility of swimming Euglena (2019, March 8) retrieved 18 August 2019 from https://phys.org/news/2019-03-motility-euglena.html Credit: Noselli et al.last_img read more

Emotional blackmail works with parents

first_imgMy father has been having an affair with a lady for several years. My mother is a homemaker and she has tolerated this for years. I have got a job now and will soon move to another city. She refuses to move with me. What should I do?Om Prakash, Uttar PradeshWomen are miracles. We tend to tolerate beyond our means sometimes. You surely should try and convince her. If she still doesn’t agree you can try an emotional trick after you’ve settled in your new place. Just call and pretend to have a health issue. Mothers are bound to leave the world behind to take care of their children.  Also Read – ‘Playing Jojo was emotionally exhausting’Once she’s with you, blackmail her emotionally by highlighting how much you need her. This might work!I have two daughters. My elder one is fair and pretty and the younger one is dark. Our relatives pass comments on this and this affects my younger one badly. How do I handle this?Divya Mathur, New DelhiStop meeting such relatives! In today’s day and age it is just pathetic that someone’s complexion is still a discriminating factor! This is really sad and unwanted. You should ensure that you drill this well into the heads of both your children that colour and looks don’t compose a person’s life. Always highlight small, good things to your daughters and appreciate their talents. If the younger one is ever upset about this, tell her that she is the most beautiful thing that happened to you. Also Read – Leslie doing new comedy special with NetflixOur only son has developed a major drinking issue. He has his own business but he regularly comes home in an unstable condition. What should we do? Mrs and Mr. Sinha, HaryanaYou should have a chat with him at the breakfast table. As parents, express your concern in a friendly manner. Try to understand his reasons for drinking so much. Don’t get into an argument, avoid confrontations if you can. Look and sound hurt but don’t nag. Parents’ tears and sincere requests sometimes have huge healing effects on kids. You can also take some inputs from doctors who can advise you on ways to treat alchoholism. Seek professional help from rehabilitation centres, if needed. Good luck! My best friend and I have fallen for the same girl. We all go to the same college. I don’t know whats going to happen in future! Please help!Name unknownWell, either you both will fall out of this ‘crush’ or either one has to let go in the near future. Another thing that has to be considered – what does the girl feel? This triangular love story sounds interesting but in reality, only those ‘two’ will be together who have similar frequency and wavelength. Love will happen only when the two ‘click’. So, your friend and you have to wait for the right time to understand what’s best for all. Don’t lose your friendship for anything else!Have a love or life query you cannot find an answer to? Send your questions to – roopshashotm@gmail.comlast_img read more

The five classic days

first_imgAnanya is organised by the Department of Art, Culture and Languages, Govt of Delhi, Sahitya Kala Parishad and Seher. The event will open up with a power-packed Bharatnatyam performance by Spanda Dance Company led by noted danseuse Leela Samson. The second day of the festival (9 October) will witness Kolkata-based Anjika Centre for Manipuri Dance presenting Anantasakti. Choreographed by the group’s founder Priti Patel, it will present the cosmic play of the cycle of life and death. Also Read – ‘Playing Jojo was emotionally exhausting’The ritualistic dances of Lai Haraoba showcase creation while Thang Ta dance form showcases the annihilation of evil. The third part enacted through Rasleela, shows the act of preservation that maintains order and also makes us realise the power of supreme force that makes everything happen around us.  Neena Prasad and her group from Thiruvananthapuram will present Krishnaarjuneeyam through Mohiniattam on 10 October. It depicts the life and times of Lord Krishna and his favourite disciple Arjuna. On 11 October, Gauri Diwakar will enthrall the audience with her Kathak performance. The festival ends with Odissi dance performance by Sujata Mohapatra and her group. It begins with Mangalacharan and ends with Pallavi, dance of pure joy.   Also Read – Leslie doing new comedy special with NetflixAnanya festival is also organising an interactive seminar, Pratibimb. The interactive seminar will be held for two days, 10 and 11 October at India International Centre (IIC). Each of the five dancers, choreographers will speak on the creative process behind the performance. Choreographers and dancers will hold an open discussion with the audience, which hopes to have the dancer-choreographers articulate their own thought process as they create. Where: Purana Qila When: 8 – 12 October Timing: 7 to 8.15 pm, Entry Freelast_img read more

Trafalgars top European destination Think la dolce vita

first_img Posted by Travelweek Group TORONTO — The 17 itineraries in Trafalgar’s new 2018 Italy program include new tours to Sicily and a four-day Aegean Cruise option on the company’s Best of Italy and Greece guided vacation.Clients can take advantage of Trafalgar’s 10% Early Payment Discount. The discount applies to the land-portion of select Trafalgar trips when paid in full by Jan. 11, 2018.“Italy is the number one European destination for our Canadian guests who simply fall under the spell of ‘la dolce vita’ and every year we continue to innovate and further enhance our program with a myriad of authentic experiences,” said Wolf Paunic, President, Trafalgar Canada. “On several of our itineraries, our new exceptional after-hours VIP dining experiences within the Vatican will be available to our clients during the 2018 operating season and the opportunity to be personally welcomed by the Curator of the Ethnological Museum, Padre Mappelli, for a tour of the papal conclave.”More news:  Sunwing ready to launch Mazatlán-Quebec City direct this winterA brand new itinerary for 2018, the Regional Explorer 11-day journey Wonders of Italy, is an exploration of Italy’s art, architecture and old-world charm. With a Local Specialist, guests get an exclusive visit to The Vatican Museums. In Tuscany, a Be My Guest dining experience takes place at the Lenzi family home at Fattoria de Petroio where guests can savour lunch with home-baked bread and hand-harvested wine. Friday, December 8, 2017 Trafalgar’s top European destination? Think ‘la dolce vita’center_img Share Tags: Trafalgar << Previous PostNext Post >>last_img read more

Rodrigo Arias quits Costa Ricas presidential race

first_imgNational Liberation Party (PLN) candidate Rodrigo Arias – a former minister in the administration of his brother, ex-President Oscar Arias–  on Friday withdrew his bid for the presidency primaries for the upcoming 2014 elections.In a press conference at 7 p.m., Arias, 66, said that the main reason for his decision is that “polls in the last three months did not show any positive results for my intentions.” The results of different surveys always placed San José Mayor Johnny Araya with a considerable advantage over Arias and the other PLN candidates.Arias’s departure leaves Araya and former Minister Fernando Berrocal alone in the race for the nomination for the ruling National Liberation Party scheduled for April 21.During the press conference Arias refused to answer a question on whether he would support Araya’s campaign, stating repeatedly that he “will not take part in the nomination process.”Mayor Araya told local Telenoticias that Arias’ decision “was unexpected, but an objective, realistic and humble decision.”Last September Antonio Álvarez Desanti quit the race and joined Araya’s campaign. In November, ex-president José María Figueres Olsen (1994-1998) also announced his withdrawal from the nomination process. Facebook Comments No related posts.last_img read more